5 Steps to Success: The Perfect Web Design
It seems that everything these days is digital; every company has a site or two, and every Tom, Dick and Harry has a platform to make their voices heard.
But whether you happen to be part of a business trying to make it big or you’re a blogger trying to up your profile, in such a crowded space like the Internet, separating yourself from the herd is crucially important. So it can be surprising to hear that some simple design considerations can have a huge effect.
So before you head over to WebHostingBlueBook.com and begin setting up your own website, here’s some advice and inspiration for you that will help you to make a big impact and stand out from the online crowd:
It might seem simple, but it can be very easy to make a maze of a site without knowing it. Conventions of web design have come about for a reason – just because your site shares a similar basic layout to another does not make it any worse. Be creative within the language of website layouts – buttons and banners can direct and inform users without confusing them. Be creative within these boundaries and your site will flourish.
Consider the user
The user is the most important aspect of your website: no users, no site. Consider how to get their attention. Clever websites such as www.humanized.com use techniques such as bold text and images to draw a user’s eye through the page, an eye that may normally dart from one text block to another. Can the user clearly identify what your site offers from a glance, and is it distinct enough from competitors in the field?
Clarity of design
Empty space is not evil – every web designer will tell you this. In this age of a hundred different screen sizes it’s practically a necessity. A clear design will make site navigation much easier and help users intake information. Simple formatting of text will assist users massively and can be done quickly. Boxes can be used to make clear divisions while still being visually pleasing. Learning the basics of graphic design theory can help greatly with making a clear, functional and attractive site.
No one will visit a website they cannot find. Search engine optimization (SEO) is extremely important to a site’s success, ensuring it appears on websites such as Google or Bing with relevant searches. Building links with other sites can also get you seen, gaining visitors from their stream of traffic. Finally, social media campaigns have the benefit of increasing your publicity while also giving you a voice to communicate with visitors.
It can be easily overlooked, but testing is crucially important. Code can be fickle and unreliable, so testing should always be a high priority. Remember to test your site early, as you don’t want an engrained mistake marring later progress. Aside from practical problems, don’t forget to assess your design choices either. It may help to invite a friend or colleague to give their opinion: you may have been staring at your site for many hours, but fresh eyes spot new mistakes.